Have you ever found yourself in a situation where you can’t decide what to write for your blog?
You know that you should be writing quality content regularly if you want to get traffic.
Ideas just don’t seem to strike you.
This is called writer’s block. Trust me, all bloggers have been there at some point.
Fortunately, there’s a way to bring yourself out of this rut. You can publish many types of blog posts on your blog. If you know of all your possibilities, then coming out of the dreaded writer’s block will be easy.
It is these very types of blog posts that have given your competitors an edge over you. They have helped common people become pros and influencers because of the awesome content they produce.
These categories of blog formats will help you create a variety of blog topics that your readers crave for.
This article covers the 9 most popular types of blog post types that should power your blogging arsenal. * * *
- These unleash your blogging creativity.
- They boost traffic. When you write engaging content consistently, readers keep coming back for more.
- Successful blogging recipe as you get a ton of ideas to work upon.
- Your procrastination becomes a thing of the past. This is so important for any blogger.
- Stuck for ideas? You have a ready-made blog post format at your disposal. Just adapt to the different topics.
- Improve your writing and help you deliver high-quality writing in less time.
These are not the topics for your blog posts that will help you come out of writer’s block. Rather, they are tools that will help you lead to topics in your niche.
So, are you ready to dive into the world of different types of blog posts that will supercharge your writing capabilities?
Let’s get started!
9 Types of Blog posts so you never run out of ideas
A good blog post starts with a good blog outline.
Plan your blog topic after doing keyword research and considering what your audience are searching online. Then decide which blog post format is best suited to convey that information.
How will you decide which type of post you should write for a particular topic? There is no hard and fast rule to use only one blog post type. You can use a combination of blog posts to suit the topic and your need.
#1. How-To posts
These post types are very detailed and more of the tutorial kind. They list down the steps to do a certain task in a step-by-step fashion. They stand out from all the different blog post formats and are super informative evergreen pieces of content.
The trick to writing them well is to break down information into the smallest steps and the simplest terms.
Your target audience has their challenges and problems whose solutions they are seeking.
- How to set up a blog?
- How to lose weight fast?
- How to create a Facebook page?
What do they do?
They search for answers online. What they are looking at is a step-by-step guide or a how-to post to help them with each step.
How-to posts are immensely actionable. They help establish your expertise and credibility on the subject.
Simple steps to write your how-to post:
- Create a working title to get you started. It keeps you on track. You will refine this title when you’ve written the entire blog post.
- Write all the involved steps in a logical sequence. Be as specific as possible. Leave no room for guesswork. Literally, hand-hold your reader.
- You can make each step a sub-title of your headline, so you can come back and fill-in the details. Be open to creating sub-headings if you want to further break down a certain step.
- Once the skeleton is ready, write a stellar introduction to the post. Set expectations for your article through this introduction.
- Fill in all the steps whose subtitles you have already written. Make sure not to miss out any step.
- Link to relevant sources (both internal and external) and add images.
- Add a conclusion and a call-to-action. Without a conclusion, you’ll end abruptly and miss the chance to include a call-to-action. In the conclusion, sum up what you have just explained and the next steps your readers should take. As a call-to-action, you may ask them to subscribe to your newsletter, leave comments and share the post on social media.
- Finally, refine the title to make it in tune with the article body.
You now have an easy-to-follow and helpful how-to post ready.
List posts or listicles are the kinds of posts that provide immense value to the readers and are also hugely popular in the blogosphere.
The information is streamlined into numbered lists.
Listicles have been around for a long time and have been done to death, but still, they are relevant because they work like a charm.
Sometimes, it may be a bit overwhelming to read these information-rich content articles. That’s the time when you may want to bookmark them for reading later. Apps like pocket come really handy for this.
Why do listicles work?
- Numbers attract readers’ attention. A research of 150,000 headlines showed that generally posts with odd-numbered headlines are clicked more and also get more shares.
- They are information-rich content pieces that give immense value to the audience.
- Numbered lists suddenly transform a vague headline to a specific one and set expectations. Example, take the case of these two headlines: ‘Tricks to Make New Habits Stick’ and ‘18 Tricks to Make New Habits Stick.’ Which headline is more enticing? Obviously the numbered one.
Always convey a big idea with each number. Don’t write them just for the ease of writing but for communicating your idea for helping others.A shorter list of valuable ideas is more useful than a longer one of obvious facts. Click To Tweet
Let’s see the steps for publishing list posts that rock
- Decide the topic you will write about. Search what information your readers are seeking online and do the keyword research. Some powerful tools to get keyword ideas are SEMRush, Google Keyword Planner and Ubersuggest.
- Brainstorm for the points that you will include and write as many as you can. Do some online research and come up with more ideas or points that you need. Example – you may write 50 ideas for a topic. Revisit them and keep only the 20 most relevant ones.
- Give a provisional headline to your list post and finally write it down, expanding on each point with examples and actionable items.
- Align each item in the list to the main topic.
- Number the list in the order of priority. Example – 7 Ways To Quickly Improve Your Writing Skills For Your Blog
- Split long lists into sections so that your readers find it easy to understand. A very long list can be intimidating. Sub-headings help in easy scanning through your blog post.
- Finally, edit your list post and finalize your headline. Be ruthless in removing any irrelevant points and polish your draft so it sparkles with information and creativity.
Promote your listicles on social media because its likely to get shares, likes and comments.
#3. Long-Form Blog Posts
These types of blog posts are always a safe bet because they provide an in-depth view, are well-researched and a good resource in themselves.
Because of this nature, they generally rank higher in search results. Most of the search results on Google are long-form content types.
They also attract a lot of backlinks because of their position in search results for competitive and high search volume keywords. People naturally want to link to content that’s on the first page of Google because it denotes authority on a topic.
Neil Patel publishes long-form content and his posts rank very high on Google. This strategy has helped him get 100,000 visitors in a year by publishing 4000+ word blog posts.
The more backlinks your post generates, the higher rankings you get because it also boosts your site’s SEO power.
How you can also write long-form content:
- Finalise the topic and the keyword that you will write on. It should be what your readers are searching online or any pain-point they are experiencing. Your blog post can be a solution to their problems.
- Craft an attention-grabbing headline that immediately resonates with your audience.
- Do research and list down all the points that you will include in your post. Make it as exhaustive as possible.
- Write down the actual post. This post content takes the form of a listicle, a how-to article or any other type of post listed in this article. However, listicles generally perform very well as long-form content.
- Try to make your post a bit longer than the top results on Google for that keyword.
- Make your points backed by data and facts. Include images, graphs, lead magnets and content upgrades specific to that post. Add social sharing buttons.
- Don’t forget to add internal and external links to your posts.
- Do editing and polish your article, make it of a very high quality.
- Finally, publish it.
Though this type of post demands that you make it long, remember not to compromise on quality. It should be a highly valuable resource for the traffic that visits your blog.
These are one of the most interesting blog post types. Here visual content is at its peak.
They are also good for explaining complex and boring data in a visually appealing way. You also get the most social shares, traffic and inbound links.
You can convert almost any type of post into an infographic. Their social media shareability is also great. People like to share infographics.
Points to note when creating infographics
- Plan your Infographic well. Visualise how you can convey the information, data and facts in an eye-catching manner.
- The trick here is to focus on the important points and remove the clutter.
- Follow the five fundamentals of a good design are very useful when creating infographics – consistency, repetition, alignment, hierarchy and proximity. Make sure you follow them.
- Choosing the right colors, typography and layout can be the deciding factors in creating a visually appealing infogram.
Give a nice introduction of it and include your infographic in your blog post.
By its very nature, it is self-explanatory. But a little bit of more explaining will greatly add to the appeal of your blog post.
To increase its shareability from within the blog post, add an ‘embed this infographic on your site’ code in a box below your infographic.
This will increase shares and generate some links.
#5. Curated Posts or Resources Posts
When you curate the best posts on a topic in your niche and present it as a blog post, then it is sure to attract eyeballs.
You generally curate other people’s content in a list format.
It is relatively easier to churn out, requires little effort and gives valuable information as you curate the best content out there.
Such content also performs great on social media. People like sharing information from the pros.
You may also ask the experts their opinions, views or tips on a topic. Experts too want their name to be featured on other blogs because it increases their credibility.
When you have written the blog post, share it with the experts and chances are that they will, in turn, share it with their followers. This is also a very good way of blogger outreach where you get free publicity.
#6. Reviews and Comparisons
You should go in for such post types when you have a product or service that you want to make people aware of.
Review posts work really well. People generally do review posts of affiliate products or services.
Comparison posts are done when you have two more similar products whose pros and cons you want to tell.
- Aweber Vs ConvertKit
- The best email marketing services
Whether you do reviews or comparisons, remember to give both the pros and cons. It would be better if you yourself have used them as that way the review would be honest and written from first-hand experience.
It helps to give unbiased opinions.
Sometimes you can get lucky with such posts because the companies might send you free samples or memberships of services so that you post reviews of their products to your audience.
This results in more sales of their products.
These are slightly different from list posts or listicles. You write them when you have to explain how to do something more effectively.
They are reminders so that nothing is forgotten. You make them all the time in the form of market lists and to-do items. They are nothing but checklists.
You could also convert the checklists into printable PDFs and give them as lead magnets. It’s a good strategy to get email subscribers.
People also use them as content upgrades to increase their email signups.
#8. Interviews and Expert Roundup Posts
Publish interviews with leading experts, pros and seasoned people in your niche. Your audience love to read about them.
For taking the interview, you don’t have to make it very elaborate. A simple set of questionnaire or opinion on a topic is enough to create an interview style post. They can share their business insights, expertise or opinions.
How to do it?
- Decide on the topic for the interview. Anything that your readers want to know.
- Form the questions
- Mail these to the pros, send as a message on Twitter, email them or call them.
- The experts will respond better if they see value in what you offer.
Let me admit the harsh reality.
Getting an interview with an expert or influencer is very difficult if you are a beginner. The reason is that you will not have anything to offer the expert in terms of followers or more traffic to their blog.
But, the expert round-up posts are relatively easier to create because you will get better responses from the pros when you approach them.
These expert roundup posts give you almost the same amount of exposure and some huge wins.
In fact, the influencers can be more than willing to participate in them because their name is being published alongside other experts.
You also get more exposure to new audiences who can also become fans of your brand.
How to approach the influencers?
- Find the topic that your readers want to read about.
- Gather the contact details of double the number of influencers whose opinions you want to feature.
- Approach them via Twitter, Facebook, emails, or other social media.
- After getting a couple of responses, you can name drop to get other influencers to agree with you for giving their opinions, views, insights or anything else that you have approached them with.
- Once you get the information you are seeking from them, compile all of them into an expert roundup post and publish it.
- Remember to mail your post to each of the influencer featured in your post. It is quite likely that they will share it with their audiences and you will get free promotion of your post.
People become interested when you tell them how you were able to attain some remarkable achievement because of some tool, method, hack or something you did as an experiment.
Share your success story with them. People are crazy to read about such stuff.
Include real numbers in your case studies. Don’t give vague headings like ‘doubled traffic’ in 10 days. This will leave the numbers to speculation. It could be that traffic increased from 500 to 1000 or from 5000 to 10,000 visitors.
Show your readers real numbers and proof of doubling traffic.
If the headline is catchy then you are sure to attract readers to your blog posts. Many such posts have gone viral in the past and they perform really well on sites like Reddit. They also result in massive shares on social media.
If you are able to reach on the top page of Reddit, Medium or Stumbleupon, then be prepared to get a massive traffic to your blog. (remember to convert it well with a blog subscription form or lead magnets or content upgrades in the post itself.)
How to organize a case study:
Case studies are great for social proof. You could even solicit the opinions of your satisfied and successful customers at your product.
Simply email them and ask them how they used your product or service and what benefit they derived from it. Compile the answers in the form of a case study and create a blog post.
Your audience can relate to the story in a case study. They may be facing a similar situation as you faced and knowing how you tasted success, your experiments and learnings can be an inspiration for them.
Wrapping it up…
These types of blog posts are a good starting point in giving a good variety of blog posts to your audience. They diversify your content and make your blog interesting.
Your audience stays on your blog longer (which increase time on site, lowers bounce rate and appeals to your audience).
These are the signs of a good blog.
Want to be a little more experimentative?
Depending upon the need and your niche, combine two or more of these types of blog posts and churn out a larger variety.
You could include an infographic in a long-form post. The possibilities are limitless and only bound by your imagination.
If you want to make your blog posts visually appealing too, then I recommend Thrive Architect. This is a very handy tool for taking your content to the next level.
With its customizations and attractive page layouts, you can completely transform the look of your blog posts.
Your next steps
After you have published your blog post, you have to do lots of tasks.
Promote your blog posts on all social channels where you are present. Schedule them in your social media calendar.
Content promotion and distribution is very important if you want to seriously get results from your blog content.
Email your subscribers informing them of the new blog post.
Conduct blogger outreach. Contact influencers and experts who have been mentioned in your posts and request them to share your content with their followers.
Let’s have your views on these post types in the comments below. Which post formats have you tried and what success you’ve had with them?
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