Many newbie bloggers start blogs on niche topics as a hobby and plan to monetize it later. But, to do that, they have to gain viewership of their blog and generate consistent traffic.
Social media marketing tips for beginners will help any new blogger immensely in generating traffic.
You should understand why social media marketing is very important for your website. It doesn’t matter if you have just set up your business or website or you are a large player.
If you have just set up your website, then it can be a big medium to build traffic to your website and get you more subscriptions for your email marketing campaigns. These social media marketing tips for beginners are also equally important for any established website in any niche.
So, let’s start with the basics first.
Some of you may have questions regarding the topic.
Why is it important for my website? How can I use it to grow the traffic and email subscribers?
By the end of this article, you will have all these questions answered.
Every marketer can connect with their target audience on a personal level through social media. It helps you to engage with them, understand their requirements and generally have a two-way conversation.
Why should you follow these social media marketing tips for beginners?
You have to know where your customers are. Depending upon the type of your business, your prospects can be on different social networks.
If you are a B2B business, then there are high chances that Linkedin is the channel where you can find them. If your website deals with food, then you must be present on Pinterest. This platform has a majority of females and visuals work very well here. In fact, Pinterest is all about the visual appeal.
Statistics have shown that the number of users in social media has increased manifold.
Points to remember while choosing the social media channels for your business.
1- Analyse your niche. Your customers may be on Facebook or Twitter depending on your niche.
2- Choose the channels wisely. It is not a wise decision to be present everywhere ie. on all the channels. You will waste a lot of time and effort by focusing on all channels.
Changing trends in social media marketing
To be on top of the social media trends, you should be aware of the changing needs and tastes of the target audience. Adapt your social media marketing strategy by doing what’s required.
- Video content – Facebook is using it. So are so many vlogs and Youtube. Some brands have embraced live video streaming and are driving huge engagement. Share more video content.
- We have seen that live video content creates much more engagement. Eg. Facebook live. So, try to share 1-2 posts per week on live video content.
- Almost 80% of time spent on social media is on mobile. So, this medium is also very important if you have to grow your blog.
10 best social media marketing tips for beginners
1. Decide the social media platforms you will use.
Be very honest. Have you created a profile on Facebook, Twitter, Pinterest, Instagram and Linkedin because you think that it’s important to have an account on these channels?
It is not about being present where others are present. You have to choose your social channels wisely.
Know your customers.
Find out on which social channels they are likely to be found and concentrate only on those channels. This strategy will also save you time and effort.
2.Put social sharing buttons on your website so that content can easily be shared
Social sharing buttons are the best way to get your content shared on social media and drive more traffic to your website. You have to make sharing content easy for your readers.
Most of the online users have profiles on only these five social channels: Facebook, Twitter, Pinterest, Instagram and Google +.
3. Enable widgets
Enable Facebook and Twitter widgets on your website because it will make it easier for people to follow you from the site itself.
4. Optimise all your social profiles
You should optimise all your social media profiles. This includes choosing a standout profile picture, filling information correctly, including keywords related to your business or niche etc.
5. Start with a well-defined social media marketing plan
Every action that you take on social media should be a part of the social media marketing strategy. That is why having a plan for your social media that complements your social media strategy is very important.
This will help you to be more effective.
Optimise your marketing campaigns on a regular basis.
6. Follow influencers in your niche.
Influencers love being pampered and the way to do this is by commenting, engaging with their content and sharing their posts.
If influencer marketing is done correctly, then it has the capacity of driving huge traffic.
This is a good way to bring yourself to their notice and building relationships with them will be easier.
7. Sharing Content
Share interesting content, images, infographics. shareable. When you share content, it is shared further and some posts go viral.
Share your latest posts and drive them to your site from the social platforms. Initially, you may not have many followers but don’t fret. Followers will come if you post quality content and generally help the community.
Content distribution through the right social channels will get you the right traffic that’s aligned to your brand.
8. Posting Frequency
Have a regular frequency of posting. Post consistently.
Don’t annoy your followers by posting too much. It is also a good practice to analyse which is the best time to post if you are going to share an article that’s published on your blog.
Engage people in contests and have giveaways.
9. Interact with your followers
Engage them in two-way conversations. Solve their problems and pain points. Take inspiration from other profiles.
See where you are missing out and how you can improve.
10. Learn from others in your niche
Find people in your niche to follow on Twitter. Build relationships with other bloggers because this will give you a lot of opportunities to learn and also cross-promote content.
Go through popular Facebook pages and groups that are in your niche. You will get a lot of ideas and will be able to identify the areas where you can improve.
These social media marketing tips for beginners are useful for anyone who has a blog or online business.
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