There’s no denying the fact that social media has occupied a prominent place in the online space.
No blog or business can afford to overlook it without losing traffic, leads and sales. It is very important to have social media presence where your audience is.
With so many social media channels, it can be overwhelming to manage them.
But with proper social media management tools, you simplify the process. They streamline your social media tasks and consolidate your social media presence.
To increase your brand’s social influence, you should employ some social media marketing tips.
What do social media management tools achieve? They streamline your workflows, save a massive amount of time and ensure your content has a wider reach and to the right audience.
Before we dive into these fantastic tools, let’s quickly get an overview of these social media scheduling tools.
The biggest benefits of social media scheduling tools
- These publishing tools allow you to schedule posts for times when you get max engagement, likes, comments and shares.
- You save time as your posts are scheduled and the work is on autopilot.
- Consistently posting content at the most appropriate time slowly gets you more followers and takes your social media efforts a notch higher.
These tools have the basic scheduling and posting features to take the burden of doing repetitive tasks off your shoulders. Apart from this, the specific features for each of them are listed.
The top social media management tools
Although there are many tools, I’m showcasing the top ones.
It is an all-in-one solution that allows you to curate, schedule posts, measure social media ROI and run social media ads. Its a very comprehensive platform and is used by millions of people the world over to simplify their social media efforts.
You can connect your social media channels (Facebook, Twitter, Linkedin, Instagram and Google+). These connected accounts will be visible on your dashboard. From there, you can post on any channel.
It prompts you for the character limit for each channel. You can shorten URLs and attach photos to your posts. The analytics and insights give you details of how your posts have performed.
It is an all-in-one inbound marketing software that is more suited to big enterprises. It provides a complete suite of marketing tools on one platform like social media, SEO, email and CRM. This helps you to compare results through its robust reporting.
The best thing about this is that it can repost and reshare your evergreen content. You just have to create a library with the content that you want to share under different categories and specify the posting time slots for each category. MeetEdgar takes care of the rest.
The good thing is that you don’t have to schedule the content again and again. It fills up the categories and time slots by pulling up content from the library and reposts it according to a very intuitive algorithm. This makes sure that your posts get maximum visibility and interaction.
If Twitter is important for your social media presence, then you cannot afford to miss out on this awesome tool. Its a lifesaver for marketers who are managing multiple Twitter accounts. It has been there for a long time.
The layout makes it possible to follow several conversations at the same time. You just need to add the relevant Twitter streams and you can keep an eye on the stuff that’s important to you. You can easily schedule content, use custom timelines and manage Twitter lists.
For blogs and businesses, where live conversations are crucial, TweetDeck can come very useful.
It is a wonderful tool – easy to navigate and looks simple. It lets you schedule and post on many popular social media channels and has the option of customizing each post individually for each social channel. This social media tool also shares your post at the best possible time throughout the day and gives you stats on which link gets you the most traction.
They have products for publishing, analytics, engagement and team collaboration. It is preferred by brands, agencies and bloggers. Social media marketers and teams can work efficiently on it.
After you’ve signed up, you can add networks to your dashboard and connect your pages and profiles. The Analytics tab gives you statistics about your reach and helps optimize your social media efforts. A great feature about Buffer is that it has a browser extension and a mobile app that lets you share content on the go.
This social media management tool can get a bit overwhelming in the beginning because there are instructions everywhere. But, as you get used to it, you realize that it is a wealth of information on your social accounts. You see the connected accounts and the people managing them.
It also shows the audience demographics and details such as the impressions and interactions that have happened. it combines scheduling, monitoring and reporting. monitor social media mentions, engage with brand advocates, schedule content and reporting tools. It’s famous for its reports that contain a wealth of information in an easily digestible form.
7. Agora Pulse
Another great social media channel that is all-encompassing with scheduling, reporting and responding features. It helps you build meaningful relationships across your social communities by greatly enhancing your engagement capabilities. The social inbox feature makes sure you reply, review and assign every inbound comment or message.
The uniqueness lies in the fact that it does competitor analysis and Facebook contest apps at an affordable rate. The Facebook barometer, Twitter Report Card and Facebook Page Contests are smart features to let you stay on top of the social game.
8. Social Pilot
A good tool for agencies and social media professionals. It allows managing multiple clients’ social media profiles at once. You can bulk schedule posts in queues at once and manage your clients. This useful tool is good analytics. Monitoring is not included in this.
Its client management feature makes it a good tool for working with many clients. It has a social media content calendar that allows it to see and arrange the scheduled posts in one go. The free plan includes three connected profiles and 10 posts per day. At the maximum, you can add 30 posts per queue.
One of the best marketing calendars if you want to plan, organize and schedule social media posts. It supports networks such as Facebook, Twitter, Google+, Linkedin. If you want to manage other aspects of marketing, then too it is useful.
It is especially useful if you want to collaborate with your team to create social media posts, tasks, events and content in one place. Its ReQueue feature helps you to automatically find the best posts to post at the best times.
10. Post Planner
If you are not seeing any engagement on your social posts, then its time to think about your social strategy. Post Planner will help you find the right content for audience engagement, recommend viral photos and collaborate with team members.
It helps you in three major tasks – finds high-quality content, plan the publishing calendar and post regularly. You can easily create a schedule based on the content type. Its Find tool finds the most engaging content.
Pinterest and Instagram rely heavily on visual channels. Tailwind is for these platforms. It schedules posts, monitors conversations and measures results.
It’s drag and drop functionality allows you to easily upload, tag and publish posts. It also gives you recommendations to improve your social media results. It has features specific to visual content management.
It allows you to manage your social media accounts and your blog from the same dashboard. Creating an account is very simple. You need to connect your networks and social media channels. SocialOomph lets you shorten URLs through Bit.ly and post updates.
It has some specific features for Twitter management. You can purge your tweets on Twitter. If you want to use it for accounts other than Twitter, then you need to upgrade to the paid plan. It suggests you who you can follow based on your current state. You can create a welcome message and follow back people who follow you.
Where to go from here?
Most of these tools have a free plan or a trial period and you should definitely try out a couple of them. For beginners in blogging or a small business unit, then perhaps even a free plan of Buffer would work for you.
Hope you’ve been able to find a tool that fits your social media goals. Each has its advantages and you have to see which tool fits your needs. Let me know which tool you prefer.
If I’ve missed any important tool, then please mention it in the comments.