Free traffic is important for a website or blog’s success. Who doesn’t want organic traffic?
This brings us to the question, ‘how to increase organic traffic to a website?’
But before diving deep into the answers to the ways and tactics to increase organic traffic to your blog or website, let’s be clear on the term ‘organic traffic.’
Organic traffic (search traffic) is the traffic you get on your website through search engines like Google and Bing. People enter search queries in search engines and the results from different sites are displayed rank-wise.
People click on the search results links and land on your blog. Organic traffic is not sent by any other website.
Every website owner wants to increase organic traffic. If people are not able to search your content online, then what’s the use of taking so much effort to publish it?
Why is it important to generate organic traffic to your website?
I’m sure by now you really want to know how to increase organic traffic to your blog.
The content you publish today will get you organic traffic for many days, months and years. It has a spiralling effect. The efforts you put into creating that awesome post justify the results through organic traffic.
Paid traffic doesn’t give you that kind of ROI. Firstly, it costs you money. Secondly, it lasts as long as your campaign runs. The ROI from paid traffic doesn’t match with that from organic means.
Google is by far the most trusted search engines as it has the capacity to bring a very high volume of search traffic. Others like Bing and Yahoo are also important but fail in front of Google.
A quick comparison: Organic traffic vs Direct traffic
Organic traffic comes from search engines. It is definitely better as it is much more targeted, extremely relevant and converts better than direct traffic.
You get direct traffic through social media promotions, traffic from guest posts, forums, blog comments etc.
If you promote a post on social media then it gets shares and likes for a limited time. Then, when the initial euphoria settles down, there is a complete lull.
This is not the case with organic traffic. You reap the benefits long after the post is published.
A study by Hubspot conducted on its own blog posts found that almost 70% of traffic to their blog comes from posts that were published more than a month back.
About 1 in every 10 blog posts published became their compounding blog posts.
A staggering 90% of their leads were generated through posts published in previous months.
I’m listing below simple tips on how to increase organic web traffic. If you want to learn how to increase organic traffic to your website for free, then start applying these ways.
How to increase organic traffic to your blog?
There are many ways to get traffic to your website fast.
You can do many things to increase organic traffic but it takes a lot of time and effort to rank in Google. Not an easy task. No quick fix solution.
It will also be the greatest investment of time and effort that you put into your blog.
1. Create the best long-form content
So much content is being produced every day that you require a solid strategy for organic traffic generation.
“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” – Eric Schmidt
Great content ranks better and gets more traffic to your website. People also want to link to such content. Publish long-form content as it tends to rank higher and convert well.
Ideally, your article should be 1000 to 1500 words of quality SEO optimised content.
Studies have shown that the average length of the top 10 search engines results pages (SERP) was above 2000 words. They analysed this on over 20,000 keywords.
One of the best ways to increase social media engagement and draw a large audience is to publish long-form content and make it shareable. It performs well.
Create epic blog posts and thought leadership articles to drive organic search traffic.
Get into the habit of creating content pillars that can be repurposed for other blog posts and your social media campaigns.
2. Grab the low hanging fruits or long-tail keywords
Many beginners make the mistake of just writing and publishing articles without doing keyword research. This means that their articles hardly show up in search pages.
When you select keywords, always go after the low hanging fruits or long-tail keywords. These have low search volume but much less competition.
By the nature of the long-tail keywords, they will help you rank higher and more traffic will come to your website.
The shorter length keywords generally have high volume but intense competition. Ranking for them is extremely difficult and it would be a waste of time to even try ranking for them.
Always keep a keyword database ready so you don’t run out of ideas. Amazon generates 57% of its sales from long tail key phrases.
3. Write consistently
How to increase organic traffic when creating just quality content is not enough? You may be going wrong on the frequency of content generation.
Google loves sites that are frequently updated. Web crawlers will visit your site regularly if you post more often. There will be more indexed pages.
You must make it a habit to publish frequently. Be consistent with publishing content. This way you will set expectations for your readers for new content and search engines will also crawl your website frequently.
This means happy readers who visit your site regularly for fresh content (you should give them an option for a subscription to your emails and newsletters.)
More indexed pages and returning traffic gives another push to your site’s SEO and organic traffic gets an uplift.
Guest blogging or guest posting means contributing a post to another person’s blog. The reasons for guest blogging can be building relationships, getting a backlink and more exposure to your blog.
In 2014, Matt Cutts (engineer at Google) had laid out very clearly that guest blogging has lost its value as a strategy for link building.
So, you see the reason was to stop spammy links being created by some bloggers in the name of guest blogging.
However, you should still go ahead with guest blogging with the caveat of not producing spammy links.
It is still very important for SEO as backlinks earned through it help in SEO. Also, it is a very valuable source of bringing traffic to your site.
Some points to note when guest blogging are :
- Blog on authoritative sites
- Guest blog on sites within your niche.
- Promote the guest posts the same way as you promote posts on your website.
- Keep a track of comments and reply to them at least for a month.
As this traffic from guest posts comes to your blog, the search engine crawlers notice this and help to rank your site higher.
You guessed it…better SEO and more organic traffic!
5. How to increase organic traffic by improving the SEO of your website
If you want to rank higher in search engines, then this point is very important. Even if you write great content, you should SEO optimise your website for best results.
Applying correct SEO strategies will ensure your hard work pays off in the future.
It is important to understand the components of a Google’s ranking algorithm.
You should take care of the following :
a.) Remove the broken links and 404 errors. These are links that point to websites that don’t exist now. If you have too many broken links then it creates a very bad visitor experience.
Imagine, having to see a 404 error instead of something you were searching for. This online tool helps you find all the broken links and you can easily fix them.
b.) Have a powerful internal linking structure. It means linking to your posts on your blog. Google crawlers will be able to crawl the other pages of your site and will help in indexing faster.
c.) Before hitting the publish button, do the on-page SEO of the article. The Yoast SEO plugin will be helpful for doing this. Install it on your WordPress site. It shows you a green dot when your article is on-page optimised.
d.) Create backlinks. Even though Google has started giving less importance to backlinks, the truth is that they are still important if you want to beat the top sites in your niche.
Without a proper link building strategy, you will not be able to reach the top ranking positions in Google.
e.) The meta title, meta description and URL of your blog articles should be optimised by all means as they are very important for on-page SEO.
f.) Check your site speed, both for the desktop and mobile. This is a very important ranking factor for Google. So, it’s important to check the site speed.
Google will not give you a high search rank if your site is very slow.
This SEO part might seem a bit daunting for a blogger who is just starting out.
Looks complicated? It’s not, really!
Once you get the hang of it, things start to get simpler. Just take one step at a time and you will learn the techniques sooner than you thought.
6. Encourage incoming links
When you create long-form quality content that ranks on Google, other blogs want to link to your content as you start becoming an authority in your niche.
These incoming links from other high authority sites will further add to your site’s SEO power and push your rank higher.
7. Be ethical when building links
There are many black-hat SEO practices that people resort to. Stay away from them as your chances of getting penalised from Google will be very high.
When building links, never use exact match anchor text.
Don’t create spammy links because some of them can damage your SEO. Avoid falling into the trap of buying backlinks for sake of improving your search engine rankings.
8. Be active in the blogosphere
When you read, comment on other people’s blogs, and link out to them consistently, then it doesn’t go unnoticed.
Follow the influencers, comment, like and share their posts on your social media platforms.
They will notice you eventually and do the same. A link from them or a retweet, etc from these social influencers will increase traffic.
Quora was started in 2009 by the former CTO of Facebook and has become quite popular. Thousands of people visit Quora to find answers to problems they face.
It is a very useful question and answers site. By now, you must be wondering how to increase organic traffic from this medium.
If you use this medium in a smart way, then this can become a great source of traffic to your site. You can also get a wealth of information that the general public is searching online.
Firstly, enter a keyword related to your niche. This will give you lots of questions related to those keywords. Leverage those questions in your long-tail keyword research.
These keywords generally perform well in organic searches if you write SEO optimised long-form content.
So, what you are doing is combining the Quora questions with keywords to your audience, who will be happy to read them.
An additional benefit is Quora also helps to get you traffic when you answer any question and link it to your blog for further reading.
10. Use social media
Traffic from social media can indirectly increase organic traffic.
Google now takes the social triggers into consideration in pushing your website higher up on search engines. So have a solid social media marketing strategy.
Have a well laid out plan for your social media marketing efforts.
BONUS TIP: Do you want your blog visitors to be repeat visitors? I’m sure we all do.
So, give them an option to subscribe to your mailing list. Have a subscribe to your blog section.
Nowadays, many blogs have a lead magnet in the form of a downloadable free ebook, checklist of points, webinar or any other trick that users get in return for entering their emails on the sites.
Wrapping it up
Getting organic traffic is a long-term strategy of any website. Put in some effort and let Google do the rest. Reap the benefits long after the content has been published.
So, are you prepared to increase organic traffic to your website?
If you ask anyone this question, then many people will give lots of ways. They may also be valid.
But there is one point that is so important for getting repeat visitors, subscribers to your blog and leads for your business.
…And that most important point is to write quality content. Nothing can beat that. The sooner you realise this important aspect, the better it will be for you.
So, churn out quality, long-form and original content, follow the steps outlined in this article and you will get the real proof of how to increase organic traffic to your blog.
That’s it for this post. Hope you enjoyed reading it and gained some value from it. If you have any questions then please leave them in the comments below.
…and I need a favour, please. If you liked the post, do share it on any of your favourite social media channels.