YouTube is the second largest search engine in the world and marketers use it to promote, entertain, and educate audiences.
So, how to get more views on YouTube videos remains a big concern for content marketers.
We keep hearing that the next big thing in marketing is video marketing and one should have a solid video marketing strategy in place, especially for small businesses.
It is an inexpensive marketing channel that has not yet realized it’s full potential.
A majority of brands and marketers are turning to videos for content marketing and YouTube videos are the top choice. They help in brand awareness and lead generation both for B2B and B2C marketers.
I recently read on a forum that a person had uploaded a very nice video on YouTube and he was wondering why there are very few views on it.
After all, what’s the point of uploading videos if people are not watching them? I’m sure many of you would echo the same sentiments.
You have put in days of hard work and resources for a great video promotional material but there are not many likes, comments or engagements. You feel disheartened all the work that you have put in is going to waste.
What do you do now? You wonder why isn’t anybody viewing your videos?
So, if you are not hitting the bull’s eye, chances are that you are missing out on some very important aspects that may turn the tide in your favour.
How to get more views on YouTube that help your marketing efforts?
1. Make Your YouTube videos searchable for your target audience
For YouTube (or any other channel for that matter), the post and forget strategy does not work.
Don’t expect your potential audience to respond automatically when you post videos there or anywhere else.
The process takes time and effort. To be discoverable on YouTube search results, they need to be SEO or VSEO (Video Search Engine Optimization) enhanced.
To make your videos searchable, you have to take care of the following things:
- Titles: Include keywords related to the video’s content
- Description: Describe your videos in a few short sentences and use the keywords you used in your title
- Tags: Just like blogs are tagged, similarly highlight the keywords you used in the title and description
- Thumbnail: This is the preview image of your videos and is used in the embedded player of YouTube
- Captions or Sub-titles: Use them to make your videos more accessible and increase your viewer base. This also helps to improve your SEO rankings.
- Annotations: This tool lets you easily layer texts, links and spotlights to your videos.
This information helps the search engine to make your videos discoverable and increase your chances of showing up in ‘related videos’ section of YouTube.
TIP: When you upload videos, YouTube gives you an option to link your official web-page. Make use of this feature to drive traffic directly from YouTube to your website.
Check out this article from HuffingtonPost oh how to get more views on YouTube.
2. Promote your videos enough
For gaining viewership of videos, you have to do aggressive promotion. Simply posting it on YouTube and then completely forgetting about it will not work.
There are umpteen companies that don’t use their social media accounts fully. Promote your YouTube channel on social media as much as you can.
When people start to share it and subscribe, then it will also be a huge morale booster and you will be motivated to create better videos for the audience.
Encourage the viewers of your YouTube video channel or Vimeo to share them from the watch page itself.
If the video is on your website, then make sure that the social sharing buttons are there on the landing page.
Also, remember that social is the preferred choice to give your videos a push. A recent study indicates that 8 in 10 people connect with videos socially and you must enable social sharing to gain more audiences.
Enabling the embed link option will enable people to embed videos on their site.
Another tested strategy on how to get more views on YouTube videos is to blog about them.
This itself will spread the word around and gain more viewers.
Your email marketing campaigns can also be a good place to include your videos and send the content to the right people at the right time.
Chances are that they will be seen much more this way. When you promote your videos enough, then your problem, ‘how to get more views on YouTube’ will be half solved.
3. Your videos should be interesting and of high quality
It is not just enough to produce videos. They have to be of high quality and relevant to the target audience. If the content goes out of date, then it has to be updated.
It goes without saying that low quality, irrelevant content will have no audience.
For videos to click with the audience, they have to reach the right audience, be engaging, informative and entertaining.
Really entertaining and informative content works best.
Good content drives better behavioral analytics of YouTube and this, in turn, helps it show up higher in organic search positioning.
4. Link or embed videos to your website
You must also embed YouTube videos on your site or link your site from your videos, post them on your Facebook personal page and ask your employees to do the same.
This strategy again helps to get more views on YouTube channel.
5. Ask your audience to subscribe, like and share videos
At the end of each video, there should be a clear call-to-action (CTA) to subscribe (if they want).
This is one of the easiest things to do, yet many marketers are missing out on this very important aspect.
According to KISSMETRICS, providing a clear CTA such as ‘Subscribe Now,’ increased the clicks by 380 percent than those with CTA in the description section.
So you can judge yourself how important it is to ask the viewers to subscribe.
Giving a CTA to users who are already engaged after watching your video will provide them the next logical step to subscribe to your channel.
A simple formula of creating a call-to-action is telling them:
- what to do
- how to do
- why to do
You may also ask them to like and share the videos by mentioning things like ‘hit‘ the like and ‘share‘ button. This helps them to notice the button which otherwise might go unnoticed.
6. Collaborate with fellow YouTubers.
You may find many subscribers who frequently like, comment or share videos on YouTube.
There may be many other YouTubers whose channels you might find relevant. Engage with such subscribers and YouTubers. Strike up a conversation so that they may recall you.
How to get more views on YouTube will also be a concern of these YouTubers.
Collaborate with them in their YouTube marketing efforts as it benefits both of you as well as the audience. You may even involve YouTube influencers to gain traction to your video channel.
Like, subscribe and comment on other content creators’ channels. You will find that many of them reciprocate.
The concept is that the more you give them, the more you will get in return.
7. Interact with your loyal fan base
Many people post comments, requests and feedback on your videos and your job is to listen and respond to them, wherever required.
This projects you as being connected with your audience and helps in building your loyal fan base.
Certain backlashes happen once in a while in your comments section and you must learn the art of handling them with elegance.
Making sure that your viewers are connected at all times is very important.
This will earn you respect, trust and an engaged audience that will further push your video marketing efforts.
Knowing these 7 methods of how to get more views on YouTube videos and slowly bringing them into your video marketing strategy will get your positive results, sooner rather than later.