Let me admit it at the very start.
It’s not easy to create a sales funnel for your blog that converts like crazy. So many people have tried it and only a few of them have succeeded.
So what different do these successful people do that has taken their blogging to a completely new level?
And how can you also do the same and reap 3X your current profits from blogging?
Well, the answer is in creating sales funnels for your blog and making them work on auto-pilot. So you keep reaping the rewards day in and day out.
Sounds so good, doesn’t it?
Before we start creating our sales funnel, we should have clearly defined blogging goals. Goal-setting for your blog builds the foundation upon which you build your sales funnel.
Why is blog goal-setting important before create a sales funnel for blog?
Most bloggers create content without thinking of the end goals of blogging in mind. This leads to more effort and fewer results.
I’m sure, just like so many bloggers, you too would want to monetize your blog. But don’t know where or how to begin.
If you haven’t decided on the goals of your blog, then the first you should decide why you are blogging, what do you want to achieve from your blog and how you can do it.
You should have a blog business plan for the long-term growth of your blog. Be crystal clear with the goals and objectives of your blog. It will give focus to everything you do for your blog.
To build a strong sales funnel or conversion funnel, you have to be very focused from the beginning. This way, you get the conversions and a good ROI on your blogging.
You can sell so many things on your blog by creating a blog sales funnel.
Let’s look at how a blog sales funnel works for your blog
Random visitors land on your blog. Do you know that most of them will never return? What if there was a way to capture them? Your email opt-in forms will do this for you.
If you have a sales funnel ready, then you can capture those visitors into email subscribers.
When they reach the bottom of the funnel, you can easily sell your high-end products. These can be your own products or affiliate products.
Hopefully, you have set your blogging goals and you are clear on how you will monetize it.
See how much sales you want to achieve. Work out the maths. Suppose you have a $300 worth product. When 10 quantities of it are sold, it gives you $3000 revenue. But you need more sales to make the same amount with a lower priced product.
Now you should have a clear idea of how many sales you want to achieve from your sales funnel to get the numbers you are aiming at.
Structure of a Marketing or Blog Sales Funnel
A sales funnel has different stages that correspond to different stages in a buyer’s journey. Each stage calls for different strategies to move the user lower down the sales funnel, with the intention of him buying the final higher priced product.
Its shape is conical – wide at the top and narrow at the bottom. In the middle, it becomes thinner.
At any stage, you can sell the lower-priced products. As you build trust with the customer, he/she will move down the funnel and be ready to buy even the higher end products.
Moving customer down your funnel is the aim of inbound marketing. Create a sales funnel that is self-sustaining once set up.
You can sell so much through a sales funnel….. Your own products or affiliate products.
Characteristics of each stage:
(1.) Top of the Funnel (TOFU) : It is the awareness stage. sometimes, the visitors might not even know that they have a problem. Send them how-to posts etc. based on what you want to sell. The posts should be simple and easy to understand. The CTA to get them to your email list can be a lead magnet or ebook.
(2.) Middle of the Funnel (MOFU) : In this stage, you should introduce the solutions to the problems and introduce your product as a solution to those problems.
(3.) Bottom of the Funnel (BOFU) : This involves the decision stage. Don’t be too salesy. Give solutions to problems with informative content. Introduce customer testimonials to further build trust with your audience.
You may ask your friends for promotions and repay the favour when they launch theirs.
Steps to create a sales funnel for your blog
STEP 1- Answer the basic questions first, starting with your audience.
What is the information they are searching online?
What can you potentially give them in terms of content?
Find out where can you find them – on online forums, on Facebook, Twitter, on Slack groups or elsewhere?
Once you have answers to these basic questions about your target audience, you will be better prepared on how to make them enter your sales funnel, nurture them with useful content, special offers, upsells and selling higher-end products as they move towards the bottom of the funnel.
STEP 2- Create the right kind of content.
Your aim is to get them engaged with your brand and better still, get them on your email list. The following steps will help.
- On your website – have a lead magnet, content upgrade, pop-ups, ebooks to get them on your email list
- Paid – Facebook ads and PPC ads. Another way for them to take action but be careful with this paid way. Your Facebook ads and PPC campaigns will only be profitable if you get more result from less spent.
- Hold webinars and podcasts and generate more email sign-ups.
- Create free resources
Your free content builds trust and paves the way for you to sell higher value products.
The idea is to get people used to purchasing from you. Get people to the door with the lower-priced products.
When you have created your content, make sure to distribute it through the right channels to get more exposure to a targeted audience.
You can read about how to do blog content distribution to get massive traffic to enter your sales funnel.
STEP 3: Lead Nurturing
Your email subscribers are the new entrants in your sales funnel and you should nurture them with valuable content. When you start building your email list, keep engaging with it.
- Create Autoresponder series and welcome emails to introduce your brand and your products to these new entrants. Give links of informative blog posts in your emails that bring people back to your site.
- You can also set up a welcome free course upon sign-ups.
- Send broadcast messages to your entire list for stories of your product or sending case studies with proof.
- If you have a lower value product or service, offer that. Explain the problems and benefits.
When you know your audience real problems, you can provide them actual solutions, and your email open rate becomes higher.
Better email collection and email marketing are the secret sauce to creating an engaged subscriber base and loyal fans who are willing to spend even $1000 per your on your products and services.
Do go through these hacks to get email subscribers sign-up to your freebie fast.
Email tactics to increase open rates:
- Address the pain points of your target audience.
- Create scarcity – introduce the offer, paid membership etc. for a limited time and that they should not miss it.
- Give lots of social proof in the form of testimonials
- Case studies of the things you have tried and your success proof statistics. This gives authority.
- Free webinar sequence and sell lower-priced products.
- Send useful blog posts links that build engagement catering to different stages of a buyer’s journey.
- Free email course- intro a 7-10 days free email course to new signups. Give links to blog posts and introduce the products and services.
STEP 4: Upsell or upgrade an existing offer
Upsell means that you provide something related to increasing the offer value. When people enter your sales funnel, you nurture them and sometimes also offer them your own or affiliate products.
When people have bought from you, it can be a good time to offer them some other product that goes hand-in-hand with their recent purchase from you.
Example – a person who has just registered for an email marketing service like Aweber from you will most likely be interested in buying service like Thrive Architect that creates stunningly beautiful landing pages.
When you offer a lower value product and an upsell, you should be thinking how this offer will create more desire for the higher value product that you will offer.
STEP 5: Offer your higher value products
As your subscribers move towards the lower end of your funnel, they will have decreased a lot compared to the number of people who entered your funnel. Some of them would have unsubscribed.
Those that remain will be a highly engaged lot. Many of them will already have bought something from you. They would be your loyal fans.
If your blog generates $10,000 monthly income, a large percentage of it is coming from your repeat customers.
All the email tactics to increase open rates will still be valid. Keep your momentum going.
Your goal is to get the random visitors to subscribers to customers to loyal customers who are willing to purchase from you just because they know that it will bring immense value to them.
So let’s wrap this up…
All your potential customers will not follow these sales funnel steps in order.
Many of your them will enter in between. This is completely fine. A person lands on your blog post through organic search and buys an affiliate product through your affiliate link. You make a sale without him even entering your email subscribers list or lead nurturing.
Similarly, a random visitor can take a high-value membership of your site or buy a ticket of your high-value webinar just after landing on your sales publishing through Facebook ads.
Your task still remains to keep nurturing them so they become your loyal customers and repeat buyers.
Many of your email subscribers will also be a disengaged somewhere along the funnel and will unsubscribe. Don’t get disheartened because they would never have bought from you anyway.
Set-up your sales funnel and make it run on auto-pilot so that it keeps giving you a steady stream of income.
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