Let’s face it.
We all have our moments of dismay when we take ages to write a blog post.
Every time you get on to writing, you want to edit it because you feel that there is a better way of writing it. This process takes so much longer and you’ll lose interest mid-way.
Editing while you’re writing also does not give you good results and the final post is not up to the mark. Readers find it boring and as a result, 40% of your article goes right down the drain.
Of course, you don’t want this!
As a solopreneur, you are the editor, proofreader and copywriter of your blog post and it’s your job to make it readable for your audience.
Here are some great blog editing tips
1.Do proper research and planning
Before you get down to writing your blog post, you should have done your keyword research. Think about your audience and their pain-points.
Planning the structure of a blog post is very important for easy consumption of your blog contents by your audience.
When you plan your blog post well, almost half the task is done because you don’t have to struggle in between writing your article because of poor planning.
2.Never edit while writing
We feel compelled to edit while we are writing. This should not be done at any cost. It increases the time you take to write a post and the editing is also not up to the mark.
When you start writing, just complete the draft. Don’t do two things at the same time.
3.Edit after some gap
Give a gap between writing a post and editing it. If you can leave the written draft overnight and let your thoughts simmer, you will have a fresh approach to the topic and your blog editing will be better.
Come back to it the next day and you will have a fresh perspective, will be able to find the errors that you would otherwise have overlooked and you will also take much lesser time.
4.Remove the unnecessary part
Be prepared to remove lots of unwanted parts from your blog text. Only keep the relevant stuff. Remove fillers and redundant words.Find the gaps in information on your blog.
If research has to be done to fill the missing gaps in information, identify those places. You can do that research later and fill the missing gaps.
Keep checking whether the headings and points that you are including are consistent with the main topic or title of the blog post. You may even have to tweak the title of the blog post to reflect the correct message that you want to convey to your audience.
5.Have a call to action
Every blog post that you write should have a call to action (CTA). Normally we include the CTA at the end of the blog post because the reader should know what he has to do next.
Different CTAs can be:
- subscribe to the blog post
- follow on social media like Facebook, Twitter etc.
- download an ebook.
A bribe to subscribe which is also called a lead magnet can also be given within the blog post and not at the end. You know that your traffic to your site will be gone forever if you don’t capture the emails.
6.Install a spell check tool like Grammarly
These help you to further check for incorrect sentences, grammatical errors and spelling mistakes on your blog. I would strongly suggest that do not rely completely on these tools as they are not foolproof.
Also use your judgement, editing and proofreading skills to give the draft a very good form. The quality of your blog posts will increase and you get more readers, subscribers and your blog goals will be fulfilled.
7.Don’t go after perfection
Many bloggers take very long to publish posts. As a result, they publish less content because they want to publish the best content out there.
This doesn’t happen in reality. You learn with time and practice. So make it a point to not be too finicky about perfection and publish with regular frequency.
When Google sees content on a niche being published regularly, it starts ranking it higher. There are more pages to index after all!
Remember: done is better than perfect.
8.Check the formatting errors, include images and make it attractive
It’s so important to check the formatting. Bullet points, punctuation marks and lots of other stuff to make your blog posts readable and enjoyable.
Some bloggers publish good content but simple spelling errors and punctuation mark errors in their content may offend many readers and they will click elsewhere.
As much as your blog design is important for the success of your blog, so is the formatting of your blog posts.
What makes a good and readable post different from a post which readers leave mid-way and move to other websites? It’s, of course, the content because that’s the ‘king.’
Your content might be good but as it has many mistakes and the final post is not up to the mark, people are pissed off.
The next time you write a blog post, make sure that you do your blog editing really well. I hope these blog editing tips will be a helpful reminder to check all the points before hitting the publish button.
Further Reading: Must Read: 12 Guaranteed Benefits of Blogging
Do you have any other blog editing tips to share with everyone? Would love to hear from you in the comments below.
Don’t forget to share the article with your friends and family on social media.